Xbox appears to be brainstorming new and creative ways to torment its player base. As per Respawn First , Microsoft recently filed a patent focused on in-game ads.

Specifically, the patent covers an “ad credit” system designed to deliver ads on specific triggers. These advertisements would be tied to two main factors: if a player has exceeded a set amount of ad-free playtime and if they’ve hit a somewhat natural stopping point, like a load screen.